(Norcross, GA, 20 May 2013)-Leica Geosystems, Inc. has hired Christine Grahl as content marketing manager.
Grahl has nearly 18 years of experience as an editor and writer in B2B media. She most recently served as editor of POB magazine (a BNP Media brand) from 2008-2013, where she was responsible for content planning and strategy development across all print and online media channels. In 2012, she spearheaded the launch of POB’s geospatial trends and technologies website, GeoDataPoint.com. She has spent much of her career crafting compelling blogs, articles, video, infographics, social media and other engaging and informative content.
In her new role, Grahl will lead the creation and deployment of high-value educational resources across a broad range of media channels to support professionals involved in the capture, modeling and visualization of 3D spatial information in market segments such as construction, BIM, infrastructure and engineering, interior finishing, public safety and forensics, surveying, aerial and mobile mapping, and asset management.
“Technology is changing so rapidly in today’s markets that professionals need access to valuable information from a variety of different sources to stay competitive in their field,” Grahl said. “As a customer-focused technology leader, Leica Geosystems is dedicated to serving as a trusted resource for this information. I look forward to working with professionals across all market sectors to deliver content that maximizes their technology investment and supports their success.”
