SAVANNAH, GA (January 7, 2014)–Expanding Netherlands-based rental company Boels Rental is investing in a fleet of JCB machines worth more than £11 million ($18 million) in their third major order in three years.
Boels Rental is buying more than 300 machines, with delivery set to be completed by the end of March 2014. The deal means that Boels now runs a fleet of more than 1,000 JCB machines.
JCB CEO Graeme Macdonald said: “We are delighted to have secured such a significant order from one of Europe’s most important rental companies. This is the third year in succession that JCB has won this major business from Boels which speaks volumes for the superior quality, performance and efficiency of JCB’s machines.”
The multi-million pound deal has been placed by Boels Rental for a range of micro and mini excavators, telescopic handlers and rough terrain forklift trucks. The Loadall telescopic handlers and JCB rough terrain forklifts are all powered by JCB’s Ecomax engine, which offers fuel savings of up to 7%.
Pierre Boels, CEO of Boels, said: “Performance and efficiency were key factors in our decision to purchase the JCB machines. In particular, the fuel savings offered by the Ecomax-powered products are particularly important, as being environmentally responsible is essential to our business.”
All the machines are also being supplied with JCB’s LiveLink telematics system which monitors service requirements and protects them from theft.
The Boels business, based in the Maastricht region, started in 1977 when Pierre Boels Senior began a small tool rental enterprise from his garage with a single grinding machine. The firm has more than 300 outlets and operates from more than 1,800 rental locations in hardware stores in The Netherlands, Belgium, Luxembourg, Germany, Austria, Czech Republic, Italy, Slovakia and Poland. The company employs more than 2,300 people.
ABOUT JCB
JCB, the world’s third largest construction equipment brand, has 22 plants on four continents: 11 in the UK, six in India and others in Brazil, the USA, China, Germany, France and employs more than 10,000 people worldwide.
JCB manufactures more than 300 different machines including: backhoe loaders; Loadall telescopic handlers; tracked and wheeled excavators; wheeled loading shovels; articulated dump trucks; rough terrain fork lifts; mini excavators; Robot skid steer loaders and JCB Vibromax compaction equipment. For agricultural markets, the company produces a range of telescopic handlers and the unique Fastrac tractor. JCB also manufactures the Teletruk forklift for the industrial sector.
JCB is privately-owned by the Bamford family and Chairman, Sir Anthony Bamford, has been at the helm of the company since 1975. The company officially marked its 65th anniversary on June 21st, 2011, the 95th anniversary of the birth of company founder Joseph Cyril Bamford. For more information, please visit www.jcb.com.
