Experienced Team Drives First Year Success Story for KOBELCO Construction Machinery USA

April 12, 2014

Las Vegas, NV March 4, 2014—When KOBELCO Construction Machinery USA relaunched its popular line of crawler excavators as an independent brand in 2013, the company never imagined how quickly they’d reestablish a footing in North America. The signing of more than 50 dealers in its first six months drove a significant demand for KOBELCO excavators, a demand that KOBELCO worldwide has diligently worked to support and one that has helped the company regain market share within its first year of independent operation.

Company executives had ambitious growth plans from the start and knew that in order to achieve them they would need to build a strong, dedicated team of industry professionals; and they did just that. According to Ron Hargrave, Vice President of Operations for KOBELCO Construction Machinery USA, who came out of retirement to join the KOBELCO team, “We’ve hired over 50 people in the past 11 months, with a an extensive number of collective years’ experience in the equipment manufacturing industry, from parts and service personnel, to territory managers, to national accounts staff, we’ve recruited the strongest candidate for each position. Having this knowledgeable team has allowed us to swiftly put our collective experiences together to develop and implement a long-term plan, establish key relationships with dealers and vendors and begin moving towards the goals we’ve set forth for the company.”

From April 1 ““ December 31, 2013, KOBELCO not only exceeded the total number of predicted shipments and units they would sell, but also signed more dealers than originally anticipated, more than doubled their parts inventory, increased the brands market share, launched an aggressive marketing campaign, including a strategic plan for exhibiting at North America’s largest construction tradeshow ConExpo/ConAgg 2014 and broke ground on a 101,300 square foot corporate headquarters in Katy, Texas.

“We couldn’t be more pleased with the early results of our brand relaunch” states Pete Morita, President and CEO of KOBELCO Construction Machinery USA. “In just a short time period we’ve seen some significant progress and can envision the growth that will continue as we rebuild the KOBELCO excavator brand. All of the initiatives taken in the past year are just the beginning of what we have planned. We have recently received the go ahead from KOBELCO in Japan to begin scouting locations to build a dedicated North American manufacturing facility. Once opened, this facility will supply excavators directly to customers in North and South America. This long-term investment speaks volumes to the commitment being made to ensure the success of KOBELCO Construction Machinery USA. We are Driven by Passion to be a market leader of crawler excavators.”

Moving forward, KOBELCO’s mission remains the same, to reclaim their position as a market leader of crawler excavators. This will be accomplished through the continued hiring of experienced industry professionals, the pioneering of excavator technology, the company’s hands-on, personal approach to customer service and by working closely with customers and dealers to ensure KOBELCO continues to manufacture products that fit the changing needs of the marketplace.

KOBELCO Construction Machinery USA is dedicated to producing a full range of crawler excavators in the 3,000 lb. to 184,000 lb. classes for the rental, landscape, construction, aggregate, roadbuilding, material handling, site preparation, recycling and ancillary markets, including zero tail swing, standard, long-reach and compact models. KOBELCO is well-known worldwide as excavator perfectionists for its steadfast focus on improving and enhancing its singular line of products. KOBELCO machines are well-regarded for their advanced technologies, including an innovative noise and dust reduction system, advanced hydraulic circuitry for reduction of pressure loss and superior fuel efficiency.

For more information on KOBELCO Construction Machinery USA please visit www.KOBELCO-USA.com or www.KOBELCOunleashed.com.