Gene S. Ayres Named Executive VP of Sales and Marketing for Palfinger Liftgates

June 8, 2014

Formerly, Gene has spent 36 years at Morgan Corporation and has held the position VP of Sales and Marketing for the last 8 years, while also responsible for technical sales and new product development. Gene has developed a very strong career and gained valuable experience in all aspects of the transportation chain that is advantageous to both his new position and to PALFINGER Liftgates.

In this new role, Gene will report directly to Hakan Peterson, President at PALFINGER Liftgates. “We look forward to leveraging Gene’s experience and background as we continue developing liftgate sales in North America” explains Peterson, ” This opportunity will permit Gene and his team to offer the best value solutions for our many customers.”

With Gene on board as the Executive Vice President of Sales and Marketing, PALFINGER Liftgates is confident that fleet activities will be positively impacted, all while providing customers LIFETIME EXCELLENCE across product categories.


PALFINGER Liftgates entered the North American market under the Interlift brand in 1993, with full service operations in Cerritos, CA and Trenton NJ to best serve the North American market. Manufacturing facilities are located in Cerritos, CA and Council Bluffs, IA from which our products are marketed to distributors, fleets and end-users throughout North and Latin America. PALFINGER Liftgates has become a leading North American manufacturer of hydraulic liftgates and operates as a proud member of the PALFINGER North America Group.

For more information about PALFINGER North America Group and its comprehensive product portfolio, visit our website