Road Choice Truck Parts Adds New Products, Expands Distribution Network

July 14, 2014

Greensboro, NC — Road Choice™ Truck Parts, the recently launched private label all-makes parts brand, added five new product categories and expanded its distribution footprint in North America to more than 100 authorized retail locations.

The new products include alternators/starters, brake drums, clutches, windshields and wiper blades. Road Choice already offered an extensive array of high-demand parts, including air conditioning, air springs, air/electrical coils and accessories, brake chambers, exhaust products, lights, shock absorbers and universal joints.

“We are pleased to expand our parts offering for customers seeking high-quality parts at a value price,” said Dan Bambrick, private brand manager for Road Choice. “Adding these new parts to our product lineup also allowed us to add new retailers, who came on line as a result of our additional offerings, enabling customers to have more options for their Road Choice-branded parts. It’s a win-win for our customers.”

Road Choice all-makes parts are value-priced to compete with heavy-duty manufacturers’ and warehouse distributors’ private brand parts. Road Choice products are designed to offer owners of out-of-warranty trucks quality and reliability with parts covered under a minimum, one-year warranty.

Drivers and fleet managers can find the growing selection of all-makes parts and a listing of authorized Road Choice Truck Parts retailers at

Those interested in carrying Road Choice Truck Parts should inquire by e-mail at [email protected].

Road Choice™ Truck Parts is a trademark of Mack Trucks, Inc., an affiliate of the Volvo Group. The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 110,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2013, the Volvo Group’s sales amounted to $41.5 billion. The Volvo Group is a publicly held company headquartered in Gothenburg, Sweden. Volvo shares are listed on OMX Nordic Exchange Stockholm and are traded OTC in the U.S. For more information, please visit, or if you are using your mobile phone.