Doosan Sponsors the 2014 Open Championship, World’s Most Prestigious Golf Tournament
SEOUL, South Korea (July 8, 2014) — An Open Championshipsponsor since 2010, Doosan is back to the prestigious golf tournament for a fifth consecutive year, increasing international awareness of the company’s brand like never before.
Most notably, Doosan is installing an 8-meter-long widescreen LED billboard outside the company’s exhibition booth on the tournament grounds, where the company’s businesses and brand stories will be vividly told. Moreover, the exhibit will also feature an excavator simulator, virtual golf simulators and a photo gallery for visitors to enjoy.
In addition, Doosan will carry out marketing activities outside the tournament venue. Doosan’s sponsorship for The Open is posted on large billboards in and around the Manchester Airport (the main airport servicing the tournament), as well as on branded buses traveling between Manchester and Liverpool.
The boost to the Doosan brand coming from the exposure of its logo in the media is expected to be substantial. In 2013 alone, the exposure of the Doosan logo on TV during The Open was worth an estimated US $14.6 million, according to an analysis by Repucom, a global brand analysis firm.
During The 2013 Open Championship, the Doosan logo appeared on fences around the teeing grounds, gaining exposure for a total of 188,873 seconds (or more than 52 hours), with 87.7 million viewers from 190 countries watching the tournament.
The 143rd Open Championship (also known as the British Open) will be held at the Royal Liverpool Golf Club, located near Liverpool, England, from July 17 – 20, 2014.
About Doosan Infracore Construction Equipment America
Doosan Infracore Construction Equipment America, headquartered in West Fargo, North Dakota, markets the Doosan brand of products that includes large excavators, wheel loaders and articulated dump trucks. With more than 160 heavy equipment dealer locations in North America, Doosan is known for an unmatched dedication to service and customer uptime, and durable, reliable products. Doosan is fast becoming a global force in heavy construction equipment. Doosan Infracore Construction Equipment America is a subsidiary of Doosan Infracore Bobcat Holdings Co., Ltd., a wholly owned subsidiary of Doosan Infracore Co., Ltd. For more information on Doosan products, visit www.doosanequipment.com.
