Wacker Neuson Continues to Grow in North America

April 8, 2015

(Menomonee Falls, April 7, 2015) Headquartered in Menomonee Falls (WI), Wacker Neuson Corporation has been a leading provider of light and ““ increasingly ““ compact equipment in the USA and Canada for over five decades. The Wacker Neuson Corporation is a member of the international Wacker Neuson Group, which recently published its successful figures for fiscal 2014.

Heart of business success in North America
The company started manufacturing and marketing light equipment in the US back in 1957. At that time, it was based in Hartford (WI) and was the first affiliate outside of Germany established by Wacker (founded in 1848). Building on its ongoing success in the region, the Group invested in a new, larger development and production facility in Menomonee Falls near Milwaukee (WI) in 1986. Today, this site extends over a total area of 539,000 square feet. Wacker Neuson manufactures rammers, rollers, trench rollers (soil and asphalt compaction), pumps and generators (worksite technology), and trowels (concrete technology) in Menomonee Falls. In 2015, it also started producing skid steer loaders and compact track loaders (compact equipment) at the site. In 2006, the company decided to enhance its portfolio of heaters and dehumidifiers for the construction sector by purchasing the company Ground Heaters, Inc., a leading manufacturer of mobile hydronic heaters for construction companies headquartered in Spring Lake (MI). In 2008, Wacker Neuson moved to its new production site in Norton Shores (MI). Today, it manufactures heaters, dehumidifiers and light towers at the 168,000-square-foot site.
The majority of products are destined for the North American market although some products are distributed globally. Since 1967 Wacker Neuson also has been operating in Canada with offices and distribution facilities in Toronto and Calgary. For some time now, Wacker Neuson products have also been used beyond construction by municipal bodies, landscaping firms and industrial companies in oil and gas for instance.

Revenue doubled in just four years
Wacker Neuson has established a leading position for light equipment in its North American home market. The merger of Wacker and Neuson Kramer in 2007 expanded the product portfolio for the US and Canada to include compact excavators (800 kg to 15 tons), wheel loaders and dumpers. The outstanding reputation of the Wacker brand (established for light equipment) and the company’s proximity to customers contributed to the successful launch of these larger machines. The rise in revenue in North America is positive proof that this strategy is paying off. “Our customers trust us and they trust the Wacker Neuson Group as a strong, successful global brand. We’ve been able to increase sales by also offering our customers compact equipment in the quality that they have come to expect from us. In just four years, we’ve more than doubled revenue in North America,” explains Christopher Barnard, CEO of the Wacker Neuson Corporation. “We wouldn’t be where we are today without such excellent people with all their commitment, knowledge and problem-solving skills,” he continues.
Wacker Neuson’s product portfolio includes over 300 product groups of light and compact equipment that the company distributes via its extensive, professional network of dealers and rental companies. Experienced Wacker Neuson specialists support both key accounts and customers.

Skid steer loaders now made in the US
The first skid steer loaders of Wacker Neuson in Menomonee Falls rolled off the production line just at the beginning of this year. The company is currently developing and manufacturing two powerful, high-quality skid steer loader models and two compact track loader models at the site. “We expect this product group to drive growth significantly and open up excellent synergies for the entire compact and light equipment equipment portfolio across our North American distribution network,” elaborates Johannes Schulze-Vohren, Vice President and Managing Director at the Wacker Neuson Corporation. “North America accounts for around 80 percent of sales for this product group ““ making it the largest market worldwide. Adding the skid steer loaders to our portfolio