It can be a bit of an “art form” to be able to self-promote at convenient times in such a way that no one really notices what you’ve done. My guess is that it takes a fairly large dose of subtlety and word play. I’m sure there are typically equal amounts of diversion thrown in with the deftness of a magician. I can’t really say because in my years as a broadcaster in both radio and television news, we mastered the art of the shameless plug.
The thing is, there is no art, or grace, or subtlety, or deftness in delivering a shameless plug. You just go ahead and do it.
“Look for gusting winds of up to 25 miles per hour preceded by heavy rains as our WPHM Doppler Radar Ten Thousand reveal…”
“The protesters continue their march through the heart of Downtown. Let’s get a better view of the crowd from Sky King that’s hovering hundreds of feet above the action.”
“It’s an interview you’ll only see exclusively here on CBS 4 from our CBS 4 Troubleshooter Squad!”
It’s shameless self-promotion.
There is the rare occasion that self-promotion, even when it’s shameless, can be a good and helpful thing. Take for example the upcoming Master Class Series from Forester University, “Sediment & Erosion Control for Roadway Projects.”
From Forester University:
Join industry expert and best-selling author Jerald S. Fifield and Tina R. Wills for an advanced, comprehensive 6-part live and on-demand master class and workshop series (9 PDHs / 0.9 CEUs) exploring the ins and outs of effective sediment and erosion control plan design and review for roadway projects. Enjoy six live and on-demand online lectures and Q&A sessions presented by Fifield and Wills delving into Fifield’s 3rd edition of the bestselling manual Designing and Reviewing Effective Sediment and Erosion Control Plans (included in your Master Class Series package) and focusing on the specific technical sediment and erosion control needs, challenges, and best practices for roadway projects. Then, enjoy the bi-weekly follow-up open discussion workshop where Fifield and Wills address the cohort’s ideas, questions, and comments from each week’s topic.
This Master Class Series works through Fifield’s manual (included in the package), Designing and Reviewing Effective Sediment and Erosion Control Plans (3rd ed.) with a series of six 1-1.5 hour presentations and Q&As and three 30-45 minute workshops (9 PDH / 0.9 CEU total).
The Sediment & Erosion Control for Roadway Projects Master Class Series runs from November 11, 2015 to December 18, 2015.
Click on this link for more information.
If I were to shamelessly plug a webinar, that’s probably how I would do it.