DEARBORN, Michigan – (January 2, 2019) – Carhartt, America’s premium workwear brand since 1889, will launch its Carhartt Company Gear™ program on Jan. 16, 2019. With the new Carhartt Company Gear™ service model, the 130 year-old brand will provide a wide range of businesses with its familiar rugged, durable products. In addition to Carhartt’s most recognized styles, businesses across various industries will also have access to the new Rugged Professional™ Series, which will give uniformed associates a sharp, professional appearance.
“With the launch of Carhartt Company Gear™, our brand now offers one of the most comprehensive and innovative workwear solutions in the marketplace,” said Andi Donovan, senior vice president of Carhartt Company Gear™. “The reorganization of our service program will allow Carhartt to accommodate customers’ workwear demands whether they need pants for a crew of 20 or need to outfit an entire operation. So far, the reaction from the market has been very positive.”
To service customers in search of customized workwear programs, Carhartt set out to expand its well-known assortment of industrial products to fit the uniform needs of businesses. With the launch of Carhartt Company Gear™, the brand also introduced its new Rugged Professional™ Series. This product assortment comes in nine styes and features Rugged Flex® and Stain Breaker® technologies, along with wrinkle resistance, and superior colorfastness to maintain a professional look after dozens of washes. And is available in a complete array of sizes to accommodate both men and women.